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Neste curso, você desenvolverá competências essenciais, como análise de mercado, criação de estratégias de comunicação e gestão de marcas, preparando-se para enfrentar os desafios do setor.\r\n\r\nNesse sentido, adotamos uma metodologia ativa que combina teoria e prática, promovendo experiências reais através de projetos, estudos de caso e parcerias com empresas. Assim, você estará pronto para aplicar seus conhecimentos em situações do cotidiano profissional.\r\n\r\nAlém disso, nosso curso é projetado para atender suas expectativas, proporcionando um ambiente estimulante e inovador. Valorizamos a troca de experiências e o networking, garantindo que sua formação seja enriquecedora e alinhada às demandas do mercado.\r\n\r\n\u003Ca href=\"\u002Fsobre\u002Fdocumentos-institucionais\">Confira o Projeto Pedagógico do Curso e outros documentos institucionais aqui.\u003C\u002Fa>","O Bacharelado em Marketing da UNIFACS foi criado para quem deseja transformar ideias em marcas fortes e resultados concretos. Em Salvador, um dos polos culturais e econômicos mais vibrantes do país, você desenvolve uma visão estratégica do mercado aliada à criatividade e à análise de dados. O curso oferece uma formação atual, conectada às transformações do consumo, do digital e da comunicação integrada. Com professores atuantes no mercado e metodologias práticas, você aprende a planejar, executar e mensurar estratégias que geram valor para empresas e consumidores. Na UNIFACS, você constrói uma carreira moderna, alinhada às exigências reais do mercado.\n\n",[324],{"id":325,"title":326,"file":327,"alt":81,"description":81,"variations":328},145,"Marketing","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F40919882-580b-4c26-8d3c-a144d83d6274.jpg",{},[],{"order":4,"title":308,"size":287,"components":331},[332],{"title":314,"subtitle":81,"legend":81,"description":81,"order":282,"type":293,"content_type":5,"images":333,"videos":336},[334],{"id":325,"title":326,"file":327,"alt":81,"description":81,"variations":335},{},[],{"title":338,"machine_name":339,"layout":340,"order":153,"is_active":37,"configs":341,"columns":342},"Overview do Curso","destaque","one",{},[343],{"order":282,"title":344,"size":345,"components":346},"accordion","full",[347],{"title":348,"subtitle":292,"legend":292,"description":292,"order":282,"type":349,"content_type":350,"images":351,"videos":363,"data":364},"O aprendizado certo para quem busca evolução constante!","fee","accordeon",[352],{"id":353,"title":354,"file":355,"alt":354,"description":81,"variations":356},57659,"img-destaque-comunicacao-marketing-unifacs","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F8c1a362d-bfa8-407d-84df-83a9688d6bd5.webp",{"xxl":357,"xl":358,"lg":359,"md":360,"sm":361,"xs":362},"https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F20260127095728\u002Fresized\u002F8c1a362d-bfa8-407d-84df-83a9688d6bd5-xxl.webp","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F20260127095729\u002Fresized\u002F8c1a362d-bfa8-407d-84df-83a9688d6bd5-xl.webp","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F20260127095730\u002Fresized\u002F8c1a362d-bfa8-407d-84df-83a9688d6bd5-lg.webp","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F20260127095731\u002Fresized\u002F8c1a362d-bfa8-407d-84df-83a9688d6bd5-md.webp","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F20260127095732\u002Fresized\u002F8c1a362d-bfa8-407d-84df-83a9688d6bd5-sm.webp","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F20260127095733\u002Fresized\u002F8c1a362d-bfa8-407d-84df-83a9688d6bd5-xs.webp",[],[365],{"title":366,"machine_name":367,"published_at":5,"unpublished_at":5,"created_at":368,"updated_at":369,"active":37,"items":370,"image":5,"homologated_version":5},"course_overview-Comunicação E Marketing-unifacs","course_overview-comunicacao-e-marketing-unifacs","2025-07-11T17:27:01.461529-03:00","2025-07-11T17:27:01.461535-03:00",[371,377,383],{"question":372,"answer":373,"published_at":5,"unpublished_at":5,"created_at":374,"updated_at":375,"active":37,"media":5,"configs":376,"image":5,"image_tablet":5,"image_mobile":5},"Por que investir neste curso para minha formação?","Porque a UNIFACS combina tradição acadêmica, inovação e forte conexão com o mercado baiano e nacional. O curso é estruturado para desenvolver profissionais estratégicos, criativos e analíticos, preparados para atuar em um cenário cada vez mais competitivo e digital.","2026-01-16T08:55:56.342742-03:00","2026-01-16T08:55:56.342748-03:00",{},{"question":378,"answer":379,"published_at":5,"unpublished_at":5,"created_at":380,"updated_at":381,"active":37,"media":5,"configs":382,"image":5,"image_tablet":5,"image_mobile":5},"O que vou aprender e desenvolver ao longo do curso?","Você desenvolve competências em comportamento do consumidor, pesquisa de mercado, branding, marketing digital, mídias sociais, comunicação integrada e análise de dados. Por meio de projetos práticos, estudos de caso e atividades aplicadas, aprende a transformar informações em decisões estratégicas e campanhas eficientes.","2026-01-16T08:55:56.345977-03:00","2026-01-16T08:55:56.345982-03:00",{},{"question":384,"answer":385,"published_at":5,"unpublished_at":5,"created_at":386,"updated_at":387,"active":37,"media":5,"configs":388,"image":5,"image_tablet":5,"image_mobile":5},"Onde poderei trabalhar depois de formado?","O profissional formado pela UNIFACS encontra oportunidades em agências de publicidade, empresas de diversos setores, startups, e-commerces, organizações do setor público e como empreendedor. A formação prepara você para atuar em Salvador, na Bahia e em todo o Brasil, em diferentes frentes do marketing.\n\n","2026-01-16T08:55:56.349529-03:00","2026-01-16T08:55:56.349536-03:00",{},{"title":390,"machine_name":391,"layout":281,"order":128,"is_active":37,"configs":392,"columns":393},"Mercado e Salário","media-salarial",{},[394,408],{"order":282,"title":286,"size":287,"components":395},[396],{"title":397,"subtitle":398,"legend":399,"description":400,"order":282,"type":349,"content_type":401,"images":402,"videos":403,"data":404},"Salário Bacharelado em Comunicação E Marketing","O mercado de trabalho para profissionais em Comunicação e Marketing está em expansão, com setores como digital, publicidade e branding em alta. Segundo o IBGE, a demanda por especialistas nessa área cresceu 15% nos últimos dois anos, refletindo a necessidade de inovação e criatividade nas empresas.\n\nAlém disso, investir em especializações e certificações é fundamental para se destacar. Networking eficaz e atualizações constantes ampliam suas oportunidades e potencializam sua valorização salarial. Portanto, construir conexões estratégicas é essencial para navegar e prosperar nesse cenário dinâmico e competitivo.","Mercado de trabalho e remuneração","O mercado de Marketing na Bahia apresenta crescimento contínuo, impulsionado pelo fortalecimento do setor de serviços, turismo, comércio, tecnologia e economia criativa. Empresas buscam profissionais capazes de integrar estratégias digitais e tradicionais, entender o comportamento do consumidor e gerar resultados mensuráveis. A formação prática da UNIFACS prepara você para atender a essa demanda, com foco em empregabilidade e atuação estratégica. Confira as","salary",[],[],[405,406,407],{"title":106,"description":5,"start":107,"max":107},{"title":112,"description":5,"start":113,"max":113},{"title":109,"description":5,"start":110,"max":110},{"order":4,"title":308,"size":287,"components":409},[410],{"title":81,"subtitle":81,"legend":81,"description":81,"order":282,"type":349,"content_type":401,"images":411,"videos":412,"data":413},[],[],[414,415,416],{"title":106,"description":5,"start":107,"max":107},{"title":112,"description":5,"start":113,"max":113},{"title":109,"description":5,"start":110,"max":110},{"title":418,"machine_name":419,"layout":281,"order":123,"is_active":37,"configs":420,"columns":421},"Descubra agora 4 motivos para você escolher a IES","preco-curso",{},[422,461],{"order":282,"title":344,"size":423,"components":424},"two_third",[425],{"title":426,"subtitle":81,"legend":427,"description":81,"order":282,"type":349,"content_type":350,"images":428,"videos":429,"data":430},"4 motivos para você escolher a UNIFACS","Descubra agora",[],[],[431],{"title":432,"machine_name":433,"published_at":5,"unpublished_at":5,"created_at":434,"updated_at":435,"active":37,"items":436,"image":5,"homologated_version":5},"reasons_ies-Comunicação E Marketing-unifacs","reasons_ies-comunicacao-e-marketing-unifacs","2025-07-11T17:27:01.486076-03:00","2025-07-11T17:27:01.486082-03:00",[437,443,449,455],{"question":438,"answer":439,"published_at":5,"unpublished_at":5,"created_at":440,"updated_at":441,"active":37,"media":5,"configs":442,"image":5,"image_tablet":5,"image_mobile":5},"Formação Sólida e Aplicada","Conectamos teoria e prática desde o início, preparando você para aplicar conhecimentos em cenários reais e desenvolver competências essenciais para o sucesso profissional.","2025-07-11T17:27:01.496761-03:00","2025-07-11T17:27:01.496766-03:00",{},{"question":444,"answer":445,"published_at":5,"unpublished_at":5,"created_at":446,"updated_at":447,"active":37,"media":5,"configs":448,"image":5,"image_tablet":5,"image_mobile":5},"Infraestrutura de ponta","Nossos laboratórios modernos e tecnologia avançada simulam o ambiente profissional, proporcionando uma formação prática e alinhada com as demandas do mercado.","2025-07-11T17:27:01.499950-03:00","2025-07-11T17:27:01.499953-03:00",{},{"question":450,"answer":451,"published_at":5,"unpublished_at":5,"created_at":452,"updated_at":453,"active":37,"media":5,"configs":454,"image":5,"image_tablet":5,"image_mobile":5},"Docentes com Experiência no Mercado","Professores com ampla vivência no setor conectam teoria e prática, oferecendo uma formação que impulsiona o desenvolvimento contínuo e a evolução profissional.","2025-07-11T17:27:01.503747-03:00","2025-07-11T17:27:01.503753-03:00",{},{"question":456,"answer":457,"published_at":5,"unpublished_at":5,"created_at":458,"updated_at":459,"active":37,"media":5,"configs":460,"image":5,"image_tablet":5,"image_mobile":5},"Crescimento Contínuo","Parcerias estratégicas com empresas e instituições garantem acesso a estágios e programas que promovem inserção no mercado e impulsionam a trajetória profissional.","2025-07-11T17:27:01.507483-03:00","2025-07-11T17:27:01.507491-03:00",{},{"order":4,"title":286,"size":423,"components":462},[463],{"title":81,"subtitle":81,"legend":81,"description":81,"order":282,"type":293,"content_type":5,"images":464,"videos":465},[],[],{"title":467,"machine_name":468,"layout":340,"order":167,"is_active":37,"configs":469,"columns":470},"Matriz Curricular","unidade-curricular",{},[471],{"order":282,"title":467,"size":345,"components":472},[473],{"title":467,"subtitle":474,"legend":81,"description":81,"order":282,"type":349,"content_type":475,"images":476,"videos":477,"data":478},"Oferecemos um currículo balanceado, com disciplinas que promovem o desenvolvimento profissional em diversas áreas de atuação. ","matriz_curricular",[],[],[],{"title":480,"machine_name":481,"layout":281,"order":172,"is_active":37,"configs":482,"columns":483},"Conheça os Coordenadores","coordenadores",{},[484,491],{"order":282,"title":286,"size":287,"components":485},[486],{"title":487,"subtitle":488,"legend":81,"description":81,"order":282,"type":293,"content_type":5,"images":489,"videos":490},"Conheça nossa Liderança Acadêmica - Corpo Docente","Eles lideram nossas unidades com excelência, dedicação e foco na inovação.",[],[],{"order":4,"title":481,"size":287,"components":492},[493],{"title":81,"subtitle":81,"legend":81,"description":81,"order":4,"type":349,"content_type":494,"images":495,"videos":496,"data":497},"coordinator",[],[],[498],{"area":135,"name":136,"description":137,"email":5,"photo":499,"turn":5,"units":40,"modalities":81},[],{"title":501,"machine_name":502,"layout":281,"order":177,"is_active":37,"configs":503,"columns":504},"Laboratórios","laboratorios",{},[505,514],{"order":282,"title":286,"size":423,"components":506},[507],{"title":508,"subtitle":509,"legend":81,"description":81,"order":282,"type":349,"content_type":510,"images":511,"videos":512,"data":513},"Laboratórios de Qualidade","Nossa infraestrutura inclui laboratórios atualizados e recursos modernos, focados em preparar você para o mercado de trabalho.","laboratory",[],[],[],{"order":4,"title":515,"size":516,"components":517},"carrossel","one_third",[518],{"title":81,"subtitle":81,"legend":81,"description":81,"order":282,"type":349,"content_type":510,"images":519,"videos":520,"data":521},[],[],[],{"title":523,"machine_name":524,"layout":340,"order":183,"is_active":37,"configs":525,"columns":526},"Conheça nossas unidades acadêmicas","cursos-unidades",{},[527],{"order":282,"title":286,"size":345,"components":528},[529],{"title":523,"subtitle":530,"legend":531,"description":81,"order":282,"type":349,"content_type":532,"images":533,"videos":534,"data":535},"Oferecemos espaços preparados e infraestrutura de ponta para que você curse sua graduação na modalidade que melhor combina com a sua vida. Venha conhecer o campus ideal para começar sua jornada.","Estude mais perto de você! ","unit",[],[],{"unit":536,"pole":597},[537],{"id":268,"neighborhood":538,"images":544,"title":40,"slug":586,"description":587,"short_description":588,"address":257,"postal_code":258,"latitude":259,"longitude":260,"telephone":5,"email":5,"business_hours":5,"created_at":589,"updated_at":590,"active":37,"institution":8,"tags":591},{"id":539,"city":540,"title":256},74,{"id":541,"state":542,"title":255},223,{"id":543,"title":51,"code":51},23,[545,551,557,563,569,575,580],{"id":546,"title":547,"file":548,"alt":549,"description":549,"variations":550},63060,"tour-virtual-tancredo-neves-unifacs (1)","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F2848d711-c973-4ef6-828b-abd3e092d61d.webp","Tour virtual UNIFACS Tancredo Neves: ateliê de moda com mesas de trabalho brancas, cadeiras coloridas em verde, laranja, amarelo e vermelho, manequins, máquinas de costura e armários ao 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mais!\u003C\u002Fp>\u003C\u002Fbody>\u003C\u002Fhtml>","2024-09-17T10:01:24.990353-03:00","2026-03-27T17:04:03.668708-03:00",[592,593,594,595,596],"f1d2de8b-5c7f-419e-a681-e474988b4b5f","1b5aa5d2-1447-4f97-8091-c37e7f1bd829","0fa7f056-f8d8-4f5b-9c30-efb223433bd9","34222823-8b2e-4594-8e03-72c737079e7b","2fb78714-5803-4784-be0c-970f98f37673",[],{"title":599,"machine_name":600,"layout":340,"order":188,"is_active":37,"configs":601,"columns":602},"Bolsas e Financiamentos","bolsas-financiamentos",{},[603],{"order":282,"title":286,"size":345,"components":604},[605],{"title":599,"subtitle":606,"legend":607,"description":81,"order":282,"type":349,"content_type":608,"images":609,"videos":610,"data":611},"Explore as oportunidades de bolsas de estudo e financiamento oferecidas pela Instituição.","Mais informações sobre 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estudantil em que as mensalidades podem ser custeadas de forma flexível. Dá para pagar um semestre em um ano, o que facilita sua organização financeira\u003C\u002Fp>\u003C\u002Fbody>\u003C\u002Fhtml>","\u003Chtml>\u003Chead>\u003C\u002Fhead>\u003Cbody>\u003Cp>Financiamento flexível? 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ajuda!\u003C\u002Fp>\u003C\u002Fbody>\u003C\u002Fhtml>",[633],{"id":692,"scholarship_financing":693,"title":695,"highlight":697,"logo_partner":5,"slug":708,"description":709,"short_description":710,"order":282,"active":37,"institution":8,"tags":711},157,{"id":694,"title":695,"machine_name":696},"d2154b9b-0679-48ff-834f-fe1c8c0461f3","Vivência 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